Safaris Made Simple is an independent travel agent specializing in customized African safari vacations. While traveling on a safari caravan in Botswana in 2008, a representative of the company took this photo of an extremely rare moment of a lioness standing over a fresh kill. Given the uniqueness of the experience, the company decided to build an entire ad campaign around this once-in-a-lifetime photo.
After retouching the photo, a tradeshow board, tri-fold brochure, promotional web site, and other marketing materials were developed based on this concept. The company continues to use this concept in its marketing efforts.
